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Message Credits and Character Limitations for SMS and MMS
Message Credits and Character Limitations for SMS and MMS

Learn how message credits are counted and deducted when sending a message to your contacts.

Emily avatar
Written by Emily
Updated yesterday

Understanding SMS and MMS Message Credits

When sending SMS (text) or MMS (multimedia) messages, the number of message credits used depends on the message length and content. Here's a breakdown of how it works:

1. Standard SMS:

  • 160 characters = 1 message credit.

    • If your message is 160 characters or less, it uses 1 credit.

2. Expanded SMS:

  • 306 characters = 2 message credits.

    • Messages longer than 160 characters are considered expanded. If your message is up to 306 characters, it will use 2 credits.

  • Every additional 153 characters after 306 uses +1 message credit.

    • For example, a message with 459 characters will use 3 credits, and so on. You can send up to 1600 characters in an SMS message.

3. MMS (Picture) Message:

  • 1600 characters = 4 message credits.

    • MMS messages can contain text with attachments like images, videos, gifs, and pdf files and they allow up to 1600 characters, costing 4 credits.

4. Special Formatting:

  • When you add emojis, italics, or bold font, your message limit is reduced. With special formatting, 67 characters = 1 credit.

Multiple Recipients:

  • The number of credits your message uses is charged per recipient you text. Sending a single standard message to 100 recipients would consume 100 message credits (1 credit per recipient).

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